IKEA’s Best Performing Marketing Tool

And it’s printed! Earlier this week I watched a programme on TV called Flatpack Empire. It was an interesting ‘behind the scenes’ look at the Swedish furniture chain IKEA and the production of the IKEA catalogue. It’s a massive business with some huge numbers; €38.3 billion in sales 2.3 billion website visits 936 million store visitors […]

The 13 Point Exhibition Checklist

    If you’re going to be exhibiting at an event this year, you’re going to want to get the most out of it that you can. So here is our 13 step guide to making sure the exhibition works for you. What’s your objective? Is it to sell something? Is it to gather leads? […]

A Beer with President Obama

So you’ve cleansed your data and you’re happy that you’re ready to go because you know these people really do need to speak to you. Happy days indeed! But then, you discover that it’s not that easy. And despite your valiant efforts to change the lives of these individuals you just can’t get through the […]

Watsons see print costs reduced by 30%

Watsons first came to Expert Print Management in early 2015 after hearing about how we could lower their print costs without compromising on quality. Like most new customers, they were keen to test us out first, having never having used a print management company before. Nathan Humphreys, Head of Residential Management at Watsons tells the […]