All under control (?)
It’s funny how one minute you think you’ve got it all under control, and then suddenly everything changes. It happened to me last week! In my ‘out of school’ time, I’m Commodore of Norfolk Broads Yacht Club, and we’ve over 800 members – many of whom, have missed being able to get out onto the […]
Mix It Up!
While we’re still probably a few days away from finding out how and when lockdown is going to be relaxed, I’m already noticing that more and more businesses are returning to work. Without doubt, social distancing has been top of the list when planning the logistics of any resumption of business activity. But businesses will […]
Plan ahead
A large supplier consignment of hand sanitiser due into the UK next week, has all been pre-sold before it even lands. The next consignments are due in June and these are being pre-sold already. It’s worth factoring into your planning that this stuff is in short supply and that as we return to work the […]
Ups and Downs!
Well, I’ve had some ups and downs in my life, but I really have never witnessed anything like this. I’m guessing you’re probably in the same boat. Covid-19 has really hit the world for six, and it’s my earnest hope that in these first couple of weeks, you’ve been able to put a plan in […]
Could it be you?
We’re coming to the end of another great year at Expert Print Management and so we’re looking to add someone new to the team. Could it be you? You’ll have experience in print and/or promotional goods, have a great work ethic, be friendly and fun to be with and a have desire to go that […]
Getting Physical
Time is marching on now, and I’m beginning to feel relatively comfortably uttering the word “Christmas” – yes, it really is that close folks. Generally speaking business in December is usually one of two extremes – super busy, or winding down to something approaching a halt.
What happens and when?
If I’m honest, my marketing’s felt a little all over the place over the last few weeks as we’ve had some changes here at EPM with new staff and new systems. I’ve stuck to producing my weekly content (like this email), and that’s worked really well, but because I’ve been so busy I haven’t been […]
You’ll need to do these two things
Whatever your goals are for 2019, the chances are that two things you need to be doing to achieve them: #1 Getting more customers #2 Getting your customers to spend more with you Simple, isn’t it? And here’s another simple point:
This is easy and it works
One of the biggest things I’ve learnt in my 30+ years in business is this simple truth: Relationship is everything. All other things being equal, people will do business with the people that they like, and that’s why successful marketing in 2019 and beyond will focus on the big three:
As green as Rudolph’s nose
If you saw my post last week, you’ll know that we’re doing our bit to try and help our customer be a bit ‘greener’, and one of the ways we do that is by supplying reusable water bottles and coffee cups to help reduce the amount of these items being sent to landfill.