We’ve all had more than our fair share of PPI calls.
But you know why we still get them?
Because they work.
And for the next 18 months, as we count down towards the August 2019 deadline, there’s going to be another massive push on it.
The man leading that push?
None other than the Terminator and former Governor of California, Arnold Schwarzenegger.
It might seem like an utterly bizarre combination, but the fact of the matter is that Schwarzenegger’s role in the PPI campaigns has already had a big impact in the past.
In the first half of 2017, hundreds of thousands more complaints were made, coinciding with Arnie’s first advertising campaign.
So now he’s back, as he always promised he would be.
The fact of the matter is that celebrity endorsement works – using a face that people recognise, like and/or trust will have a big impact on the success of your product or service.
Granted, we don’t all have the budget to hire an Arnie, but the principle is still absolutely valid – who is liked or trusted by your audience, and how can you use that fact to promote your product or service?