Scratch n’ Sniff? Or Fragrance Burst, to use its more technical name, is a specially created coating that releases a fragrance when lightly scratched or rubbed. Its use is only limited by a designers’ imagination and can be used on brochures, inserts, direct mail, greeting cards and packaging – to name a few.
There’s a standard range of fragrances, as well as the option to create a bespoke fragrance if that’s important to your campaign. Think strawberries, coffee, freshly cut grass – they can all add that extra ‘something’ to your product.
Application is via a screen applied finish that contains microscopic capsules of scent.