This week, I stumbled across a video.
It was a by a guy called Thom Smith, and the message is pretty important, so I thought I’d share it with you today.
(In case you hadn’t guessed, ‘Smith’ is the most common surname in the UK, but the message in the video is anything but common.)
Amongst other things, one of the points that Thom makes in the video is that there can sometimes be a perception that ‘print is dead’.
Publications like the Yellow Pages have fallen by the wayside, with their last editions published this year, looking far more like a pamphlet than an encyclopaedia, and this gradual shift away from advertising in directories has got a lot of people thinking that print no longer works.
But if you watch the video, what you’ll find is that print DOES still work, you’ve just got be a little smarter in how you use it.
And if you want to talk about how regular print campaigns can get you in front of the right people, build your brand awareness and make you more sales, hit reply and we can arrange to have a chat!